MMD

Holiday shopping to continue into January

Survey finds gift cards to help fuel post-holiday "recommerce"


January 1, 2018
by

MISSISSAUGA, Ont. — Canadian retailers can expect an influx of customers using gift cards in the coming weeks, according to a new survey. The second annual FedEx Holiday Recommerce Survey commissioned by FedEx Express Canada, reveals that 52 percent of Canadians planned on giving a gift card to their friends and loved ones this holiday season.

The survey of 1,569 Canadians from November 28th to December 4th, 2017 also reveals consumer intentions during the weeks following the holidays (the recommerce season). With more than half of Canadians forecasted to give gift-cards this year, this year’s survey reveals that:

  • Three quarters of Canadians who plan to shop after the holidays (77%) say they do so to take advantage of bargains.
  • Almost a third (28%) indicated they do so in order to buy that one gift they never received during the holidays.
  • Canadians between the ages of 18-34 are more likely to shop after the holidays (59%).
  • Most Canadians (71%) who give gift cards do it so the recipient can choose what they want.

“After weeks of thinking of and buying for others, the recommerce season is that time of the year where Canadians should feel free to reward themselves,” said Lisa Lisson, president of FedEx Express Canada.

“Gift cards put Canadian businesses into prime position to keep the registers ringing into the New Year when bargain hunters look to find those items still on their holiday wish lists.”

While online shopping appears to have been a popular method for Canadian gift seekers this year, redeeming gift cards online remains a growth opportunity for Canadian retailers:

  • More than half of the survey’s respondents (51%) plan to redeem their gift cards both online and in-store
  • Just 8% of the survey’s respondents say they will redeem their gift cards online only.
  • A third (33 per cent) of Canadians plan on using gift cards within a month of receiving them.
  • When it comes to online shopping, return policies are a deciding factor for over half of Canadians (53%).

From November 28 to December 4th, 2017 an online survey was conducted among 1,569 randomly selected Canadian adults who are Angus Reid Forum panelists.  For comparison purposes, a probability sample of this size has a margin of error of +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.